Speaker: Reem Asaad - Financial Adviser and Writer
Chicago Cultural Center | Claudia Cassidy Theater
78 E Washington St | Chicago, IL
Presentation: 5:30 pm | Reception: 7:00 pm
Reem Mohammad Asaad is a Saudi Arabian financial adviser and writer with 13 years of corporate experience in investment management and finance. She holds a B.S. in Chemistry from King Abdulaziz University and Masters of Business Administration and Financial Investment from Northeastern University. In 2008, she added socio-economic welfare to her personal mission. Her first independent project was the "Lingerie" campaign calling for better employment opportunities for women and improved consumer rights. The campaign garnered international recognition and support, stirring many underlying issues about women in Saudi Arabia and raising national awareness on women and consumer rights. The campaign ended successfully in 2011 when the Ministry of Labor enforced a law allowing women to work freely in the retail sectors, instantly creating thousands of jobs kingdom-wide. As a result of her efforts, Reem was ranked the third most powerful Arab for 2012 by www.arabianbusiness.com. Her work was documented in three international books in English, Italian, and Swedish. Reem carries on her mission to improve financial awareness and women's economic rights in Saudi Arabia. She is an economic columnist and an international guest speaker in a variety of academic institutions and conferences. A married mother of three daughters, Reem lives in Jeddah with her family.